for your website success is to blog. Well, it is a slightly different kind of blogging, and is the number one thing you can do to drive traffic to your website.
Let me explain. The graphic that you see with this post is a screenshot of an actual Google search. I was bored one night and wanted to see if Google was cataloging my site.
So I took a TITLE from a recent blog post, nothing special, and actually much more generic than I would ever recommend using for SEO (Search Engine Optimization) purposes. Let me backtrack just a bit here. There are two tricks to a successful website. One: Getting the traffic. Two: Keeping the traffic there long enough to CONVERT that traffic into sales. Simply put, this is done by providing as much VALUE to your visitors as you possibly can, and then doubling that value. Then triple. If you never look at your site and think, “I like it” and always look at your site and think “Does my visitor like it?” I GUARANTEE you a successful website.
OK, so I searched Google for the phrase “Heck of a ride in 2015”. I expected find nothing as it is such a generic phrase. I nearly fell out of my chair when I saw that Google had brought up my humble blog post NUMBER FOUR in the organic results (this is as good as it gets).
And here is where it gets really really interesting. I WAS NOT EVEN TRYING. Never gave a thought to coming up in Google at all. If I had been trying, I would have used variations of that phrase throughout the post and worked harder at providing value to the visitor. That alone most likely would have gotten me into the top three.
Let’s say you have a business. And you want to start getting some traffic for your new service that you sell. With a well crafted Post (arguably the easiest thing to accomplish in WordPress, takes about 5 minutes to learn), you can start coming up for that service SPECIFICALLY in a matter of hours or days. Then, with a few other supporting posts, further explaining the particular benefits of that service, and a story of how you came to offer that service, and as if by magic, you are kicking some Google butt. In less than an hour. For free.
Are you beginning to see why WordPress is so awesome? Well, you are not alone. Just a few years ago software like WordPress was the mortal enemy of Microsoft. And yet recently, Microsoft has used WordPress for quite a few of their very large websites. (Trust me, these are not $1000 websites. More like $100,000) This is because Microsoft is accepting that the online world is changing and they want a piece of that pie. A big CapeWP style slice 🙂
They also happen to sponsor more than a few WordCamps. Thank you Microsoft!
I am not a super genius as to why Google likes Blog Posts, but here is one reason. Google likes FRESH content. And it knows the exact time that a blog post was published. And if they see CONSISTENT blog post publishing with high value content, then they like it even more.
In summation, if you are a small business and sell a product or service, the BEST thing you can do for your website is to start blogging.
Rock on, Dave