As a web professional, I need to be up on the latest stuff. I need to know what works and what does not. And I need to manage my time and expertise so as to not spread either too thin.
The move to MailChimp email service a few months ago was prompted by the fact that they had excellent integration with WordPress on a few levels. Since CapeWP.com is 100% focused on WordPress, I HAD to make the move. It hurt. Constant Contact was an old, familiar friend, but in my heart of hearts, I knew it was not forever.
I even called Constant Contact personally – yes, on the phone – to tell them that they needed to get more with WordPress or they would lose business. Being fierce and fearless, I have made many such calls to a few companies over the years. (Big companies do not scare me. Neither do HUGE companies.)
A few days ago I went to make a change to my email template with MailChimp and found it to be needlessly hard to do, if not impossible. I gave it two-plus hours over the course of a month, and either it simply cannot be done or I could not figured how to do it. It seemed like such a small change to make (my guess is that you, as a computer user, have been there before).
On a lark, I decided to see if Constant Contact had upgraded anything lately and, LO AND BEHOLD, they had added just the feature I’d mentioned to them awhile back. Oh yeah! They even asked me for further input, which I gave them (not very cogent, I’m afraid, as I was still in shock). I now have more input and will not hesitate to share it with them when the opportunity arises.
Basically, they added a method for me to put my blog post, or as many as I choose, into an email, with title and an excerpt, just the way I like it. And the templates are generally easier to style, which is nice but still does not make me a graphic designer. 🙁
At this point, there is way more manual labor for me to do to in order to send each Blog Post, which is more or less offset by the ease of customizing the email.
Both Constant Contact and MailChimp are fantastic, first-class services. I have always recommended Constant Contact to website clients as the best way to enhance online business.
Fact: Every client that has used Constant Contact has made sales they would not have otherwise made.
I hope you all enjoy the new and improved “Read More” link in these emails. That was my primary concern and a big reason I did not hesitate to make the move back.
CEO – CapeWP.com